We help leaders decide with research built for their company, not generic reports. We look at the company's own numbers, its market and its competitors, then turn the findings into financial models, clear advice and a ranked plan you can act on.
For founders, leadership teams and SMEs · Europe and English-speaking markets
DeFiGure is a corporate finance advisory firm. DeFiGure builds financial models, cash flow forecasts, valuations and fundraising plans for founders, leadership teams and SMEs in Europe and English-speaking markets. Every engagement starts with research into the company's own numbers, market and competitors, and ends with clear advice and a ranked plan leaders can act on.
Terms such as runway, unit economics and pre-money valuation are explained in plain words in our corporate finance glossary.
Launch and first raise. We build a three-statement financial model (profit and loss, balance sheet and cash flow, linked together), calculate runway (the months of cash left at the current burn), and set a fundraising plan: how much to raise, at what valuation range, and from which types of investor.
How to calculate runway and burn rateHiring, new markets or the next round. We extend the model with scenarios and sensitivities, plan headcount against cash, prepare investor materials and a data room (the shared folder investors review in due diligence), and set up a monthly board reporting pack.
What you need to raise a Series AProfitable or close to it. We break down unit economics (the revenue and cost of one customer or one order) by segment and channel, set up a 13-week cash flow forecast, review pricing, and rank cost and pricing actions by their effect on cash.
Which financial KPIs to track every monthSoftware and SaaS companies, e-commerce businesses and SMEs in any industry, in Europe and English-speaking markets worldwide. The vertical is intentionally broad, because corporate finance skills transfer across industries: cash flow, valuation, pricing and reporting follow the same logic whatever a company sells.
Usually preparing a seed or Series A round. Typical questions: what ARR (annual recurring revenue) multiple to expect, how to forecast revenue bottom-up from customers and pricing, which metrics investors check, and how many months of runway the round buys.
Capital raising and valuation for software companiesCash tied up in stock, margins squeezed by ad spend, seasonal peaks. Typical questions: contribution margin per order after marketing and fulfilment, how long cash sits in inventory before it comes back, how to fund stock for peak season, and when to raise prices.
Pricing and unit economics advice for e-commerceEstablished companies in any industry that run without a full-time CFO. Typical questions: a reliable monthly close and reporting pack, a budget and a rolling forecast, KPIs the leadership team reviews each month, and a valuation before a sale or a new shareholder.
CFO advisory and finance function setup for SMEsSix corporate finance services, one method. We start with your own numbers and public market signals, compare segments and competitors, give advice you can check against the evidence, and rank the next steps by impact so you know what to do first.
Three-statement models, cash flow forecasts and scenarios built on your own data, with every assumption written down.
Explore forecasting and modeling
How much to raise, a defensible valuation range, investor materials and a data room ready before the first meeting.
Explore capital raising and valuation
Treasury, financial architecture and board decisions, plus pricing and commercial strategy, and the trade-offs behind major decisions.
Explore strategic advisory
Monthly close, management reporting, KPI dashboards, tooling and board packs for companies without a full-time CFO.
Explore CFO advisory
Liquidity, credit and market risk mapped, downturn scenarios tested, and a risk dashboard leaders review every month.
Explore risk management
Incentives, pricing choices and commission rules designed around how customers and teams actually decide.
Explore behavioural strategy
Financial plans assume that customers pay, renew and react to prices the way the spreadsheet says, and that teams follow the targets they are set. The B.R.A.I.N. framework tests those assumptions with five building blocks:
The method is the same for a model, a valuation or a pricing review: public signals first, segments and competitors compared, sources shown, limits stated, findings ranked by impact, and a summary a leader can present.
Findings come before recommendations, and sources and limits are shown plainly. You see what the advice rests on before you act on it.
Each piece of work is built around the company's own numbers, segments and competitors, not a generic model with the names changed.
What matters most comes first, with a first step for each action, not a list of general advice.
A short summary a leader can defend in front of a board, a bank or investors, with the full evidence behind it.
We ask about the decision you face, the numbers you already have and your deadline. No obligation and no preparation needed.
Deliverables, timeline and the inputs we need from you, in writing. You know what you get before work starts.
We build the model, valuation or plan, then walk your team through every assumption so you can update and use it yourselves.
DeFiGure has 10 years of experience in financial modeling, valuation, fundraising preparation and management reporting, for companies in different industries and at different stages. That breadth is why we work across sectors instead of specialising in one.
Every model comes with an assumptions sheet: each driver, where the number came from and when it was last checked. Anyone on your team can trace a figure back to its source and change it.
We start from your accounting, bank and sales data plus public market data, and compare segments and competitors before we give advice. Where data is missing, we say so and show how much it could move the result.
Before work starts you receive a written scope: deliverables, timeline and the inputs we need from you. Both sides know what finished looks like on day one.
3x to 12x ARR — where you land depends on growth, NRR and Rule of 40. The 2026 SaaS valuation multiples and the levers that move them.
EIC Accelerator 2026 explained: up to €2.5M grant plus €1–10M equity, the real 6.6% success rate, all six cut-off dates and who qualifies.
Ecommerce business valuation in 2026: buyers price small brands on SDE, larger ones on EBITDA. Real multiple ranges and the drivers that move your number.
How to raise a seed round in 2026: median $4M raised at a record $24M post-money, 15-20% dilution. The real benchmarks to know before you pitch.
Cut the hype: which parts of the CFO role AI CFO tools automate in 2026, and where a human still has to sign off before numbers leave the building.
How much should a startup founder pay themselves in 2026? US salary benchmarks by stage, plus the German vGA trap for a GmbH Geschäftsführer.
Tell us what you need to decide and by when. The first call is free and takes 30 minutes, and we reply to every message within 48 hours.